Is Apple Nintendo’s Problem?
Nintendo has seen a significant drop in profits lately and most say Apple’s mobile gaming platform is to blame. Nintendo themselves are even keeping an eye on Apple. Sony and Microsoft is no longer the thorn in Mario’s side. It’s the big “little i”.
Is Apple really the biggest issue Nintendo is facing or is it a larger issue? Most likely, a little bit of both. As a hardcore Nintendo fan, I can safely say that my favorite gaming company has failed me the past few years. It all began with the shoddy release of Twilight Princess, the lack of core titles for the DS and then the Wii games that were off-shoots of “Sports” started to move through the shelves.
What’s left for us? The Moms, families and kids are only going to enjoy their Wii for so long. Then, they will put it down for a new toy that’s promising family fun. I have it on good authority to say this since I’ve sold my Nintendo Wii. Why? Because my kids stopped playing it and moved on to something else.
Nintendo has forgotten about their core audience. They have been pumping out games for a brand new audience that were quite successful. You can only go so far with the “Wii-fit-sports-swimming pool-billiards-backyard party” franchise. Frankly, you can only go so far with any franchise. I have to admit, even Zelda is in desperate need of an upgrade.
Bring that issue alongside Nintendo’s current handheld competition and you have a major problem. Apple is starting to dominate in that category. Wait a second, the iPhone/iPod Touch isn’t a handheld system! It’s not? It fits in your hand and you play any game that you can play on other systems. I should say it is.
Nintendo DS requires wi-fi to get into the shop or to download. The iPhone requires a cell phone signal and that’s all. Nintendo DS games cost between $10 and $40. iPhone games cost between $0.99 and $7.00. Even popular games like Command and Conquer and Civilization cost around $6.00.
Apple has a big advantage over Nintendo in the ease of getting your games, organizing your games and they are much more cost effective. Plus, the accessories needed and the price of the games are in Apple’s favor as well.
Nintendo long ago lost a good part of their core audience. They didn’t seem to care since the core audience stuck around for the DS. They moved to a new market with the Nintendo Wii, bringing in the family gaming system and allowed Microsoft and Sony to take their core console gamers.
Apple has moved in on their handheld market in a big way. Not only have they taken a large chunk of the core handheld audience, but they are also taking the casual audience as well. This isn’t the end for Nintendo. It isn’t time to scream doom and gloom or get ready to plan the funeral of Mario. It is time for Nintendo to start looking closer at their audience, the behavior of their audience and who is holding the market shares.






