Advertising and Machinima
Brandon M. Dennis (AKA “Oxhorn”) has written a very interesting piece about advertising. For those of you who don”t know, Oxhorn is a very talented machinima artist who has been around the World of Warcraft machinima community for some time. With machinima becoming a very lucrative form of entertainment, the “veterans” of this art form have begun to find out what makes the entertainment world tick. Money, honey!Oxhorn”s article is an interesting take on advertising in the machinima community. The right way, wrong way, and good way.”I’ve always hated ads. When I go to the movie theater, I plop down $14 to watch a movie, and maybe even some previews, not to watch a commercial about Nissan’s latest car. And while watching that movie, I want to see the actors act, continue the story, and have some sort of character development, not pick up a can of beer, hold it in front of the camera and say, “Here, we only drink Corona”. And when I buy a magazine, hoping to read about the price of Tauren hair on the Gnome quilt market…”To read the rest of this article, visit Oxhorn here







