Microsoft’s Kin. Will it compete?
Microsoft has revealed it’s new Windows phone, the Kin. They have partnered with Verizon Wireless, Vodafone and Sharp to create a phone that is designed to share your life as it happens. The Kin features social media integration built into the phone, touch screen and a slide QWERTY keyboard. It also features a built in Zune media player and 4 to 8 gigs of space depending on the model.
The official Kin website gives you a preview of the Kin 1 and Kin 2. Oh Microsoft, what are you doing? The Kin has nothing that is new and exciting.
There are no add ons or applications for the Kin. There is no instant messaging client available on the Kin (for now). Extra features can be pushed through updates to the Kin from Microsoft and Verizon.
Sure, we all like social networking and sharing things. I’m attached to Facebook and Twitter just as much as the woman next to me at the traffic light. Yeah, I see what you’re doing while you wait for the on ramp to clear, lady. At the same time, I want to check my email and see what’s going on with clients, I want to look at my daily to do list for tomorrow, I want to know what I’m making for dinner and when I need to deposit my latest check, I need to check my bank account balance and look at my bills due. Then, I need to check this ridiculous game and Words with Friends to see if I beat my cousin in Mexico yet.
We require apps! We require things that we don’t need. We require things that we do need that will make everything in life more mobile and easier to use. We need organization, bills, bank accounts, Facebook, Twitter, MP3s, a camera…we need it all in one lovely package. This is of course why the Droid and iPhone are clear winners in my book. This is also why I do not see the Kin being a competitor at all.
The built in social media clients aren’t anything to write home about. There isn’t much Microsoft can do to make the clients on the Kin more user friendly or easier to use. I can push a big button on the Kin and share everything with my friends! Big deal. I can push a similar button on my iPhone or Droid and do the same thing. Ping.fm anyone?
Using the built in Zune media player as a big feature of the Kin may push away more people than it pulls in. The Zune has been an absolute fail of an MP3 player. It pulls in around 5% of the market share and never took off the way Microsoft planned. Sure, it’s a built in Zune player and not the Zune that’s a feature but the name “Zune” pushed me away immediately.
I want to do everything and be on Facebook at the same darn time. Is kin going to give me that along with a good phone, stellar Verizon plan (disclosure: I am a happy Verizon customer) and every app I do and don’t need? I don’t think so. I’ll stick with the Droid for now. Call me when Windows Phone 7 comes out in the Fall.







