Twitter finally grew up
For years, we have been asking “How does Twitter make money”? No one knew the answer to the question. Rumors about celebrities paying for their accounts, sponsored tweets and “secret premium accounts” have circulated the internet. Nothing has ever come out in the open to show Twitter has a money making business model. To us, it seemed that Twitter may move off of private funding forever. In 2045 …Twitter is on their 56th round of private funding!
Yesterday, Twitter showed us they had the right idea. Though some people don’t like the format for ads Twitter is rolling out, I can’t be mad at them for it. They have made their internal search engine just that much more social. Nothing new, nothing invasive and nothing that will make me fume.
Sponsored search results are a good idea. Let’s say you are searching for iPad on Twitter. The top result will be sponsored. It might be Apple’s own Twitter account or Steve Jobs (now you know this is an example). You have the option to “favorite” that sponsored result or re-tweet it as usual.
“But I want to see REAL search results! Not something someone paid for!” You will see them. Just overlook the first result and scroll down. There you go, all real search results. This isn’t something invasive or something that is going to effect how you use Twitter.
Ads are most likely going to start showing up on Twitter’s timeline. Again, this is something I can’t be mad about if it happens. On my BlackBerry I use Uber Twitter, on the iPhone it’s Twitterific and the Droid has Twidroid. Each of these apps have ads that show in between tweets. On Uber Twitter, they show as part of the timeline with a “Sponsored” tag on them. It looks like Twitter is going to do something similar with their ads and place them in your timeline between tweets.
Which leads other people to ask questions about the ad format. Will people have the option to pay a small monthly fee and get rid of ads? I doubt it. Sure, Twitter may offer it but the idea is not the smartest. Twitterific offers a paid version that gets rid of the ads. I don’t know anyone who uses the paid version. It’s not that difficult to overlook the ads on your app (or web client) and move into your timeline.
I’ve been a Twitter user since 2007. I remember saying “This will never amount to anything.” Yet, I found myself using it. Not only did I become an avid user early on, but I opened more than one account to separate my work. Twitter has proved to have a lot of staying power. The problem was, they didn’t seem to catch up with everyone else. Where was their business model? They finally have the beginnings of one.
Things may need tweaking as time goes on with the new ads, but I’m quite proud of Twitter.I want to sniffle and grab a hanky while I see my little blue bird off to his first day at the office carrying his fail whale in a briefcase. He’s finally grown up!







